Marketing Calendar
& Project Collaboration

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Your marketing plan, projects, and team. On the same page with Via.

Trying to organize your marketing efforts with whiteboards, spreadsheets, and project management tools that weren’t built for marketing? Find a better way with Via. Marketing teams and agencies use Via to plan and execute campaigns, projects, events, and advertising budgets.

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Can your team relate to these common marketing challenges?

Lack of clarity around the plan

There is no singular, shared expression of the plan and who’s doing what. Marketing feels like a series of loosely connected projects with little continuity.

Sloppy project organization

Projects are inadequately defined. Rework is common, and surprises are par for the course. Key resources are spread thin.

Frequent communication gaps

Team members work out of their email. Details fall through the cracks. Status meetings perpetuate more meetings. Team morale suffers.

Undocumented processes

Every project is built from scratch. There's no “institutional memory” because there is no documentation for how things get done.

Perpetual firefighting

Deadlines seem to come out of nowhere. Production resources are over-scheduled. Competing priorities skirmish for attention.

Lack of campaign thinking

Projects drive the conversation. There is little to no focus on audience-specific campaigns informed by strategy and goals.

Tools not built for marketing

Whiteboards, sticky notes, spreadsheets, and project management tools fall short of aligning key marketing functions and resources.

Turnover on the team

Key knowledge walks out the door, disrupting deliverables and timelines. Orientation for new team members is laborious.

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